Japanese online game powerhouse Capcom revealed final week that it’s lending its hit character Ace Lawyer to a marketing campaign designed to stop hashish use by younger folks. The corporate introduced on Thursday that characters from the favored online game sequence shall be enlisted to struggle youth hashish use underneath a collaboration with the Osaka Prefectural Police division’s juvenile delinquency prevention consciousness marketing campaign.
Yearly since 2013, Capcom has labored with the Osaka Prefectural Police and the legislation enforcement businesses of neighboring prefectures to develop and implement crime prevention consciousness campaigns. This 12 months, the corporate acquired a request from the Osaka Prefectural Police to make use of the favored Ace Lawyer characters for the primary time in a marketing campaign to stop marijuana abuse, “which has seen a conspicuous shift towards youthful age teams,” in accordance with an announcement from Capcom.
The marketing campaign will characteristic characters from The Nice Ace Lawyer Chronicles, which was launched in July, in flyers and posters to be distributed at academic establishments, group police services, and practice stations all through Osaka Prefecture. The paintings contains the basic Ace Lawyer ‘objection!’ stance as effectively the phrase “no” in giant crimson letters.
“Capcom hopes to assist crime prevention actions in Osaka and all of Japan by way of this program, which can see the manufacturing of 6,000 authentic posters, in addition to 4,000 authentic flyers that shall be included with individually wrapped face masks,” the corporate wrote in a December 9 press launch.
The corporate’s assist of the marketing campaign is a part of its program to nurture regional revitalization efforts all through Japan by capitalizing on the facility of its mental property to have interaction folks in 4 areas together with financial growth, cultural consciousness, prevention training and election participation. The corporate has carried out varied initiatives since 2009, resembling concluding the primary complete settlement between a online game firm and a neighborhood authorities physique, collaborating with prefectural police within the Kansai area on prevention actions, and dealing to boost consciousness of gubernatorial elections.
Widespread Japanese Video Recreation Collection
The Ace Lawyer sequence, which celebrates its twentieth anniversary this 12 months, options courtroom battle video games the place gamers tackle the function of a protection legal professional who fights for the lives of their wrongfully accused shoppers. For the reason that first recreation within the sequence was launched in October 2001, Capcom has grown the model by way of a complete, multi-platform advertising technique, leveraging it in mediums resembling animated tv exhibits, stage performances, and orchestral live shows. The Ace Lawyer sequence has grown to grow to be one in every of Capcom’s hottest, with cumulative shipments totaling 8.6 million items as of the top of September.
Hashish in Japan
Though hashish has been cultivated in Japan for 1000’s of years, the nation prohibits the import, export, cultivation, sale, buy, and analysis of hashish buds and leaves for leisure or medicinal functions underneath the 1948 Hashish Management Regulation. Manufacturing of hemp, which is utilized in some Shinto non secular practices, is authorized, and CBD merchandise containing no THC have been obtainable since 2016.
Japan has a few of the most extreme penalties on this planet for violations of marijuana prohibition legal guidelines, together with jail sentences of as much as 5 years for easy possession. Penalties for hashish gross sales, cultivation, and possession on the market are much more extreme, with sentences ranging as much as 10 years in jail.
Regardless of the danger, hashish is the second-most common illicit drug in Japan behind methamphetamine, in accordance with a 2019 survey. Roughly 1.8% of individuals mentioned that they had used hashish of their lifetime, in comparison with about 44 % of People. Though efforts to reform hashish prohibition legal guidelines have taken root in different east Asian nations in recent times, the Japan Occasions reported in 2021 that “political momentum for legalizing hashish” within the nation “is basically nonexistent.”