I lately obtained a random advertising electronic mail during which I used to be greeted with the phrase “excessive” rather than the phrase “hello”. My first response was a protracted, visceral cringe. My second was the thought, “hey, if I – only a lowly hashish business lawyer and never an precise hashish business stakeholder – am so off-put by this hashish pun, think about what precise individuals within the hashish business would assume!” At this time, I’m not going to research any complicated hashish legislation or coverage challenge, however as a substitute speak about considered one of my largest pet peeves (unhealthy hashish puns!), and I’m going to beg everybody to give up it already. Please!
Should you discuss to anybody within the hashish business who has been doing it for some time and/or who may be very profitable, you’ll see that they not often, if ever, use hashish puns. To them, the business is a lifestyle, a profession. It’s not a punchline or one thing to downplay or trivialize. Many of those of us really feel suspicious of the sudden inflow of individuals into the business who, just some years in the past, could have been towards hashish and/or at the moment are attempting to capitalize on the “inexperienced rush” and make a fast buck.
But, it’s onerous to be on this business in any respect and never be barraged with a relentless onslaught of actually lame puns, the entire time. In actual fact, many individuals simply form of tune it out. For the business vets and execs I described above, this sort of stuff can typically be an enormous inform of one thing to keep away from. So with all this in thoughts, it begs the query: why is that this nonetheless taking place?
It goes with out saying that hashish has solely comparatively lately began to emerge from beneath the rock of full illegality and stigma (it’s nonetheless getting out). There are nonetheless a whole lot of of us who nonetheless have a look at hashish as one thing that stoner hippies on Useless tour or lazy millennials use. I can’t let you know what number of instances I’ve met with of us (and this comes up a LOT with legal professionals who don’t truly follow a lot within the subject) who, after they study I follow on this house, will chortle and ask whether or not I’m excessive proper now, or get a contact excessive, or whether or not my purchasers give me “doobies”, or one thing foolish like that. These individuals are not in junior excessive!
The puns are simply an extension of this form of trivialization. I see this a lot in tutorial writing, legislation/accounting/enterprise blogs and articles, and even information media posts. A state company points steering on an unclear rule – growth, authorized weblog referred to as “clearing the smoke” is revealed. A court docket strikes down a hashish legislation – an article referred to as “up in smoke”. A hashish firm wins a hashish dispute – one thing is written with some intelligent tackle the phrase “aid”. You get the image.
These items appears fairly bland and lame and prefer it doesn’t actually actively hurt something. And it goes with out saying that the majority of us who work in or across the business in some capability have made foolish puns at one level or one other in our careers. However the level of utilizing puns is – I a minimum of assume – to be humorous. You not often see companies in critical, established industries utilizing puns on a regular basis. There simply appears to be this bizarre exception with the hashish business for some of us.
Phrases have which means. If the business desires to be taken critically, if it desires to cease listening to the foolish laughs and the doobie jokes, it has to significantly take into account whether or not it’s worthwhile to proceed making the written equal of lame dad jokes at each alternative. We completely can – and will – write about hashish in the very same means we might write about some other client services or products. It’s completely doable, I promise!
If the business desires to be thought-about reliable by of us who presently don’t assume it’s, we now have to take ourselves simply as critically. It is a very straightforward first step in the direction of doing that. So I ask all of my readers, the following time you might be tempted to make a foolish hashish pun, don’t make it!