5 Issues I Suppose I Discovered at MJ BIZ 2021

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After a 12 months off, MJ BIZ was again with authority in 2021 as Chris Walsh and his group placed on an incredible in-person occasion in Sin Metropolis.  After canvasing the present for 3 days, and a day the week earlier than on the Benzinga Hashish Convention in NYC, right here my takeaways from each reveals.  What dominated the roost? What was everybody speaking about?  Are there any scorching funding areas ready to be found?  Let’s dive proper in!


  1. Incrementalism Dominated the Day – After speaking with over 5 individuals who have been doing the MJ BIZ present for over 5 years and asking, “What did you see, what caught your eye?”, the identical reply got here from each one of many fast survey members. “Ahhh, not a lot, nothing actually”. The shoulder shrugs and “nothing new below the solar” solutions mustn’t shock anybody who has been within the trade for quite a lot of years. After a couple of years of dynamic and explosive discoveries and invention, the hashish trade settling down on the {hardware}, insurance coverage, soil, lighting, and packaging facet the place there are simply small tweaks to present techniques in all the brand new merchandise.  Has the hashish trade hit Moore’s Regulation but, the place phenomenal change has run out after 8 years of legalization?  Hashish {hardware} and plant touching equipment has turn into the good cellphone trade.  There may be solely a lot blood you’ll be able to squeeze from stone, or on this case a brand new LED mild, a brand new soil nutrient, a brand new HVAC system, a brand new extraction arrange, and so on. Are the iPhone 11, 12 or 13 that a lot totally different?  How concerning the Samsung Galaxy 9, 10, and 11?  Higher chip annually, possibly a barely higher digicam, a pixel or two extra display screen readability, and that’s about it.  The survey confirmed no game-breakers or oooowww-ahhh discoveries that may be the story of hashish in 2022.  This can be a signal of margin compression beginning to occur on the manufacturing facet, no extra nice discoveries that may enhance yield by 33% or lower down labor prices by 25%, which leads me to #2…

  2. On the brightside, hashish tech platforms and marijuana web sites are super-hot with traders proper now. The checklist of hashish menu platforms, supply platforms, POS techniques, and web sites with visitors getting funding is altering by the week.  As this pertains to margin compression in level #1, getting client information and visitors is the brand new technique to increase your margins, simply test your Amazon account and have a look at what they present you logging in to their purchasing space, in addition to the “prospects additionally purchased” space.  Growth, margins rising now as visitors converts to an order for a $0.05 flyover on a rating article about Blue Dream, and now you increase their purchasing basket with out them even noticing.  Touching the buyer would be the subsequent 10-year wave in hashish, not touching the plant.  On a regular basis a brand new dispensary comes on-line and a brand new black-market vendor units up a web site, entry and getting marijuana is not the problems for 85% of America. Shopper information, on-line ordering, buyer loyalty packages are all the longer term, simply have a look at Amazon and a few type of that’s how hashish will likely be ordered and delivered sooner or later.  Supply platform EAZE purchased an MSO and nobody actually understands how huge and recreation altering that was.  Jane received $100 million in funding, Dutchie $350 million, Flowhub $19 million, Weedmaps is price $2 billion now, offered for $8.5 million, and the Inexperienced Market Report was purchased by Crain Publishing.  Ethical of the story, visitors (and its information) are king, at all times was and at all times will likely be.

  3. Workaround Cost Options – Your Days are Numbered.  All of the loopy speak about fee processing at dispensaries goes to come back to an finish with some type of the Protected Banking Act. Cashless ATMs the place the shopper pays a loopy charge? Nope, sorry, Feds are on to that one.  Money advance techniques so that you don’t want an MC code to run over the VISA and MC community? Nope, put that one up with pay day loans because the monetary hawks on the US authorities are throughout that stuff too.  If you’re pitching a piece round system to bank card processing, your days are numbered. No matter whether or not huge banks are going to leap in with the Protected Banking Act, excessive danger service provider processing definitely will.  They are going to cost the dispensaries like grownup websites (unfairly I’d add) and make them pay 6%, however it is possible for you to to legitimately run a bank card at a dispensary sooner or later.

  4. Mainstream firms are infiltrating hashish and carving up an area earlier than legalization – The hydroponics world is a doable monopoly on gear as Hawthorne group, aka Scott’s Miracle Develop and Monsanto if you wish to join lots of dots, goes to be the primary participant for hydroponic techniques in a America. Mainstream firms are establishing subsidiaries to deflect among the press and fame evaluation, however the are transferring to carve up a slice within the hashish trade now to allow them to be prepared for full legalization. Examine packaging and plastics as properly on that one.

  5. The following main conflict in hashish will likely be over branding, which Hashish.web covers right here. There are two camps on branding for the way forward for marijuana. One camp says will probably be tremendous essential and the one factor that can disguise one bud from one other. The opposite camp says branding is a fable in hashish, simply as each hashish client survey has proven to this point. The folks saying branding goes to be HUGE sooner or later, are those that have critical pores and skin within the recreation to persuade you of that reality, most notably MSOs, hedge funds invested already in sure manufacturers, and entrepreneurs and branding individuals who get a paycheck from branding hashish merchandise. I feel I heard the “branding is vital to customers, have a look at Coke, Heinz ketchup, Crest toothpaste” line 35 instances from folks making an attempt to persuade me branding is the way forward for hashish merchandise. The half they don’t get is hashish is a plant, it grows in 8 to 12 weeks. It’s not a proprietary components, or difficult course of to create. it might develop in wealthy nations and poor nations. My response to those folks was at all times, “Nice, however what are favourite tomato manufacturers on the retailer?  What about lettuce, inform me your 3 favourite lettuce manufacturers, go….”  A clean stare and silence.  They might inform me have a look at alcohol for branding and I’d say, “Sure, Bud, Bud Gentle, and Bud merchandise make up 93% of beer gross sales in America, so how is that branding figuring out for everybody not named Anheuser Bush?”  Each hashish client survey to date has stated the identical factor, the buyer doesn’t keep in mind the model, the colour scheme, or how a lot of the product they used.  They do keep in mind how a lot it prices and in the event that they received the specified impact of the product.  The writing is on the wall for branding, determined makes an attempt by closely vested folks to persuade you the “reserve, choose, restricted version Blue Dream” is what higher than Bob’s Blue Dream on the nook that’s promoting for half the worth per gram since Bob doesn’t have large overhead or lots of of workers to think about when making a product.  The price of water, electrical energy, and labor will likely be way more essential to your hashish funding sooner or later than the colours of the brand.

  6. MJ BIZ noticed there first fist battle as safety employed by a vendor on the present received into it with some patrons of the present who could have overstepped their bounds with a star on the sales space.


This is the video of the battle at MJBizCon.

— Jeremy Berke (@jfberke) October 22, 2021

mj biz fight


On facet notice, MJ UNPACKED, the most recent hashish present making an attempt to muscle its manner in throughout MJ BIZ week in Vegas, appeared to get combined evaluations at greatest from traders and types.  The present was not very media pleasant to the media they selectively let in to cowl the present, however based mostly on early suggestions, they spent a boatload of cash on present arrange and presentation for what seemed to be a really restricted variety of attendees.  Fast surveys of people that spent a day at each reveals says they most likely wouldn’t take the cab journey over to Mandalay Bay subsequent 12 months and simply skip all of it collectively.

For 2021 MJ BIZ, see you subsequent 12 months!






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